Privacy Policy

Effective Date: [Insert Date]
Applies to: AutoCoachGolf mobile app & www.autocoachgolf.com website

1. Who We Are

AutoCoachGolf (“we”, “our”, “us”) is operated by [Your Full Legal Company Name], registered in Sweden.

Contact:
Email: support@autocoachgolf.com
Address: [Your Business Address]

2. Scope of This Policy

This Privacy Policy applies to:

Our mobile app (AutoCoachGolf)
Our website (www.autocoachgolf.com)
Any related services, features, or communications

3. Data We Collect

A. Account Information

Name (required)
Email address (required)
Optional sign-in via Google or Apple
Age & skill level (collected during onboarding)

B. Golf & Performance Data

Swing videos (stored for 30 days, then deleted)
Extracted swing position images (P1–P10) for analysis
AI-generated feedback & recommendations

C. Communication Data

Chat messages with AI coaches (last 3 conversations stored; older may remain in backups temporarily)

D. Payment Data

Processed securely via Stripe
We do not store credit card numbers or sensitive payment data on our servers
Stripe’s Privacy Policy: https://stripe.com/privacy

E. Technical Data

Device type & OS version
IP address & general location (city/region, not GPS)
Analytics on app usage (pages viewed, features used)

4. How We Use Your Data

Provide and improve AutoCoachGolf services
Personalize coaching recommendations
Process payments & manage subscriptions
Send onboarding tips, updates, and promotional emails (if opted-in)
Improve AI models (only if you opt in to allow training use)

5. Legal Basis for Processing (GDPR)

We process your data based on:

Consent (e.g., marketing emails, AI model training)
Contract (to provide the service you signed up for)
Legitimate interest (app analytics, security)
Legal obligation (tax/accounting requirements)

6. Data Retention

Data TypeRetention Period

Account dataUntil you delete your account + up to 30 days in backups

Swing videos30 days, then deleted

Extracted swing imagesUp to 90 days for analysis & AI training (if opted in)

AI chat historyLast 3 conversations stored; older messages deleted or in short-term backups

Payment records7 years (legal requirement)

Marketing email listUntil you unsubscribe

7. International Data Transfers

Your data is stored on AWS servers in U.S. East (United States).
If you are in the EU/EEA, we transfer data to the U.S. using Standard Contractual Clauses approved by the European Commission to ensure an adequate level of protection.

8. Sharing Your Data

We share data with:

Stripe (payment processing)
AWS (data hosting)
Firebase (authentication)
Potential analytics providers (e.g., Google Analytics)
Email marketing services (e.g., Wix, EmailOctopus)

We do not sell your personal information.

9. AI Model Training

We may use anonymized swing data to improve AI models only if you opt in via your account settings.

10. Your Rights (GDPR & CCPA)

You have the right to:

Access your data
Correct your data
Delete your data
Download your data (data portability)
Withdraw consent
Object to certain processing
File a complaint with your local data protection authority

To exercise these rights, email support@autocoachgolf.com.

11. Data Security

Data is encrypted in transit (HTTPS) and at rest (AWS encryption)
Access to personal data is restricted to authorized staff only
We maintain security measures to prevent loss, misuse, or unauthorized access

12. Data Breach Notification

In the event of a data breach, we will notify affected users within 72 hours where required by law.

13. Cookies & Tracking

Essential cookies for login & security
Analytics cookies for usage tracking
Marketing cookies for targeted ads (e.g., Facebook Pixel) if opted in
You can manage cookies via your browser settings.